Website Promotion Guide: SEOWebsite Promotion Guide: The Art of SEOYou will hear people use this words SEO a lot when talking about website promotion. SEO stands for ‘Search Engine Optimisation’. SEO is the art or even call it science of customising certain elements on your website so as to achieve high search engine rankings.Search engines are basically websites such as Google, Yahoo, MSN that people use to type in certain keywords so as to obtain desired results.
So that is how people use keywords to search in the search engines. For you to be in the top 30 results for a given keyword on these search engines, especially the major ones like Google and Yahoo, you need to engage in search engine optimisation. How To Optimise Your Website For Search EnginesTake a look at your meta data; This means the keywords, description, title of each page on your website. You need to ensure that each of them contain your keywords. Let me first digress and tell you about keywords. Keywords are everything. Really. If you don’t have the right keywords you are never going to be visible on the search engines. Remember, people type in keywords when surfing online. They know what they want and they ask the search engines for it using keywords. You need to have competitive keywords Let me use my other website as an example. My Kenya Guide is all about travel in Kenya. If I use ‘Kenya as a keyword on my website, I will never win, especially with big budget websites like Expedia.com and tripadvisor.com. I had to chose keywords like ‘famous people in Kenya’ which had good demand and little website supplying it. Get it! The research that you do is very important and everything depends on it. As you can imagine, it’s not easy to say everything on this page. I have a seminar running in June & July 2009 in Nairobi - Website Promotion Guide: The Missing SEO Manual For Africa Come and gather as much info as you can. I will show you how to research on competitive keywords and where you need to put them in your website so as to be visible on the search engines. I will also show you other cost effective methods of promoting your website online. This seminar,'Website Promotion Guide: The Missing SEO Manual For Africa is only Ksh 9000 per person or Ksh 15,000 for two. Book your seat now because there are not many spaces left. Return To Website Promotion Guide Home Page>>>>
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